Events

The Indian Maharaja is clearly visible during the BNP Paribas Fortis European Open, the prestigious ATP tournament in Brussels.

Inside and around the Brussels Expo stadium, organization and brand presence come together: we outfit all ball kids, line judges, volunteers, drivers, and staff; we’ve developed our own merchandise line in collaboration with the tournament organizers; and we maintain a recognizable presence in multiple locations through our booth, activations, and collections. A powerful partnership at the highest level of tennis, with visibility down to every detail during the BNP Paribas Fortis European Open.

Also during the ABN AMRO Open, the largest and most prominent tennis tournament in the Netherlands, The Indian Maharadja will be fully present.

With our own stand, eye-catching activations and a strong online campaign, we will ensure a powerful brand experience at and around the tournament. From meet & greets and win actions to interactive activations such as the grab machine and an inspiring online campaign: sport, style and experience come together here. Follow the tournament live via our Instagram channels and discover the exclusive ABN AMRO collection.

We are proud to expand our international presence at the prestigious ATP 500 clay-court tournament in Hamburg, the Bitpanda Hamburg Open. This year, for the first time, we will have our own booth, where a selection of The Indian Maharadja’s most important items will be available. In addition, we are focusing on various marketing activities to bring the brand even closer to the public.

Around the center court, The Indian Maharadja is visible in various ways: ball kids, line judges, and volunteers are wearing our outfits, and our promotional video is playing in the fan zone. Through this combination of visibility and engagement, we’re strengthening our presence on the grounds and connecting our brand with a broad international audience.

Since 2022, The Indian Maharadja has had a prominent presence at the Libéma Open, where style, performance and brand experience come together on and around the tennis park.

With specially designed outfits for the ball kids, visible ambassadors on the center court, a large merchandise stand featuring the distinctive Libéma collection and various marketing activations, we create experience and interaction with the public. Our branding is recognizable in several places on the grounds - a complete brand experience for tennis enthusiasts, right in the heart of a leading tournament.